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American Players Theatre American Players Theatre Boosts Online Ticket Sales, Improves Service, and Streamlines Operations with Blackbaud’s Arts and Cultural Solution™
Every year, more than 100,000 theatergoers travel from all over the world to American Players Theatre in Spring Green, Wisconsin to experience outdoor Shakespearean performances. Founded in 1979, the Theatre has grown in popularity and is now among the most popular outdoor classical theaters in the country.
The Challenge:
American Players Theatre needed to replace its financial and ticketing software. Staff members at the Theatre were wasting time and limited resources entering constituent information in two places and pulling reports from two disparate systems. They also had a cumbersome and time-consuming online ticketing process.
The Solution:
American Players Theatre implemented Blackbaud’s Arts and Cultural Solution, which integrated all their software, streamlined their operations, and improved service to patrons. The complete solution benefits both development and box office staff by providing an opportunity to make more intelligent choices on how they approach donors and serve patrons.
The Results:
The integrated solution has provided the Theatre with the ability to seamlessly share information between offices and to better serve patrons. Data integrity has increased tremendously, and entering constituent information into just one system lessens the possibility of human error. After implementing Blackbaud’s Arts and Cultural Solution, online sales increased by a half million dollars, staff work more efficiently, and patrons are happier than ever.
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